Tips to Write Bulk SMS Marketing Content
Tips to Write Bulk SMS Marketing Content –
All of us are familiar with the benefits of Bulk SMS marketing. Moreover every activity needs proper approach to reach to the individuals in an organized way. It is important to make a good practice of adopting things in an appropriate way while branding anything. Usually Bulk SMS services are used for promotional activities. Such activities directly create brand image. So the format and content of SMS should be very appropriate and professional and at the same time it should be simple and understandable too. The main motive to send Bulk SMS to people is to educate them about what you are offering to them and why connecting to your brand will be a best take for them.
Following are some basic points that should be practised carefully to enjoy best returns on Bulk SMS services.
Write A Crisp Content
The matter of your SMS should be very professional and the message should be clear. Don’t confuse, your message should be on point.
Make It Short
As it is allowed writing only few words, make sure that you make it short and simple yet understandable for your crowd.
Say to Acronym
It is strictly banned; make sure that you use such for very well known expression only. Content of Bulk SMS will create your brands image, so make sure that it should be written in a well mannered way, it should follow the guidelines, language should be user friendly and make it as simple as you can so that anyone can understand it easily. Try to practice the mentioned guidelines in your every Bulk SMS campaign. Make sure that the text of your Bulk SMS marketing campaign should deliver the correct message. Everything should be mentioned clearly.
Do Not Use Text Speak –
Some of your targeted audience won’t mind text speak’ at all but a good many of them will be infuriated by it! Text speak can be confusing and can project an unprofessional image.
Do Not Cram in Too Many Points –
A text is only 160 characters so don’t be tempted to crowbar in loads of offers. Keep it simple, concised and clear.
Tell Your Audience Who You Are –
This may seem an obvious point but don’t assume your audience will immediately know who the text is from. Within your account, you can change the sender name so that the customer knows who it’s from before the text is even opened.
Have a Strong ‘Call to Action’ –
Make sure that you make it clear what you want the customer to do. Do not just quote your phone number but ask the customers to dial it.
Use an Attention Grabber –
Try to start your text with an attention grabber that will arouse curiosity and compel the customers to read on. This is usually a single or couple of words, often in capitals. The word news’ is particularly effective. Just follow the little things and enjoy the benefits of Bulk SMS services.