Impact of Bulk SMS Service on E-Commerce Industry
Impact of Bulk SMS Service on E-Commerce Industry –
Bulk SMS Services provide ecommerce website owners with a unique opportunity. They can bridge the gap in customer service offerings with SMS technology. Also, which will improve e-commerce conversions over time. Depending how and where you use your texts. That will determine if you are able to streamline your site to sell more goods to your ideal customer base.
With Bulk SMS Service on your side, you can expect a boost in on-site metrics, sales and customer retention rates from the moment you begin promoting your new text services.
How Bulk SMS Service Can Improve on-site conversions –
To the ecommerce website owner. Bulk SMS Service is simply the process of disseminating large volumes of SMS messages to an intended audience. This audience is usually made up of past customers. Or fans that have opted-in to an SMS list i.e. promoted on the website.
If you have owned your ecommerce site for some time. You will know that even the smallest improvement in conversion ratios can have a large impact on your bottom line. In particular, these are the areas that need improvement on your average online seller’s website.
Your goal as an online seller is to use Bulk SMS Service to improve the conversion rates across all of these key areas. Some sellers do it using online marketing tactics or social media. By far, the most practical and high conversion of them all, is still to send SMS messages.
- Customer service can improved with Bulk SMS Service. So, as the customer will be able to text your brand with queries, comments or insights on your service. For example, if a customer purchases a product. Then, discovers that, the product is broken. And they can text the problem to customer service. So, Customer service can then apologies and ensure a smooth, satisfactory return process that improves customer service.
Customer Retention and Repeat Purchasing –
- Customer retention and repeat purchasing is improved with Bulk SMS Service as shoppers are encouraged to buy more, and more often with special discounts and promotions. For example, a customer on your SMS list will receive a new holiday promotion from you via SMS. They will redeem the special in-store to save on your products, instead of going somewhere else.
- Payment security that discourages many weary shoppers from making. Through the checkout process is improved. With two-factor authentication. The customer will sent a special code on their mobile phone. Before their payment will accepted Thereby reducing the chances of credit card fraud or theft. For example, the customers account will only allow the payment to go through. So, at any time pin entered into the system.
Shopping Cart Conversion –
- Shopping cart conversions can be optimized using Bulk SMS Service, supporting the delivery process with update texts, confirmation messages and delivery notifications. It can also direct lost buyers back to the cart process, after abandonment – by offering them incentives. For example, if your customer is registered. And also, the system picks up that they only reached your ‘details’ screen. Also, you can send them a text message encouraging them to complete the purchase with a small discount via SMS.
Wesbsite Loyality Program –
- Finally, your ecommerce site will enjoy running your very own loyalty program via Bulk SMS Service. Reward your repeat customers, entice new customers to buy and run great competitions that benefit your customer base. For example, reward your repeat customers with exclusive discounts only available to your SMS list around special holidays.